I was actually going running with a friend, and the podcast/money question came up. He has listened to hundreds of podcasts, and did not think that podcasts make money. My research has shown that it is possible.
But how does a podcast make money?
Before we answer this question, think about how similar broadcasting venues make money.
Television and Radio make money from advertising and subscriptions.
Why would podcasting be any different? Or newspaper, for that matter?
People are willing to advertise with these types of media because they have a larger audience or at least a potentially large audience. The larger the audience, the more they can make from advertising. That is why ratings are important; they dictate how much revenue they can make from commercials.
Some television networks get a piece of the pie when people subscribe to cable, for instance. This is the "subscription" part of the equation.
Podcasting can make money from:
- charging for the podcast
- driving people back to a monetized blog or website